About LaunchEdge

Founded in 2003 by Elizabeth Cummins, our mission is to assist businesses in achieving their full potential through a range of services. We specialize in 3 areas: Digital and AI Business Assessments, Social Media Planning & Analytics, and Content Design and Development. Our goal is to help businesses define strategic direction, capitalize on market and technology trends, and improve operational efficiency and outputs.

Client satisfaction is at the core of our business, and we are committed to building strong, collaborative relationships with every client we work with. Testimonials from satisfied clients are available to showcase the quality of our work. 

If you are looking to enhance your business strategy, launch new products or strategic initiatives, or improve the quality and quantity of your marketing throughput and results, LaunchEdge is here to support you every step of the way.

Elizabeth Cummins, Founder and Principal Consultant

Elizabeth Cummins brings three decades of marketing and communications expertise from The U.S. White House, Dell Inc., Google, Microsoft, Johnson & Johnson and several other global brands to LaunchEdge, the boutique consultancy she founded in 2003 while finishing up her Master of Business Administration (M.B.A.) at The Harvard Business School. Since then, she’s helped many brands bring ideas and results to life.

EXPERIENCE:

Johnson & Johnson MedTech

  • 8 years as a Digital Marketing Consultant
  • 20+ press releases, articles, and leader content
  • 100+ social media campaigns
  • 350+ content development & compliance jobs

Google (7 consulting projects)

  • Case study writing for Maps & Mobile team
  • Strategic marketing project for DoubleClick
  • Coordinated two developer challenges
    (Google Places API and Google Cloud)

Dell Inc.

  • Planned and launched notebook PCs globally
  • Business development strategist for Global Consumer, helping to build a $1B partner revenue pipeline (deals with Google, Yahoo, Facebook, Disney, Amazon, and eBay)
  • Change Manager for Southern Europe
    Training & development manager (8 countries)
  • Worked on a key digital transformation project

United States White House

  • Researched and edited speeches for the U.S.
    President in the Office of Communications
  • Performed corporate liaison plus media
    outreach for the Office of National Service

Other relevant experience:

  • Planned/launched 4 award-winning Tablet PCs
  • Founded award-winning EdTech startup Speaksli.ai (8M+ video views)
  • Wrote press releases for a Swiss watch brand
  • Co-founded a TravelTech virtual reality startup
  • Digital assessments for two $1B brands
  • Helped CMO of a $1B co. write a Forbes article

EDUCATION:

  • Master of Business Administration (M.B.A.), Harvard Business School
  • Applied Generative AI for Digital Transformation (Certificate), MIT Sloan School of Business (May 2024)
  • Digital Marketing: Social Media Planning, Engagement & Analytics (Certificate), Columbia Business School (2019)
  • Effective Online Course Design (Certificate), Oxford University (2022)
  • VentureX: Launching New Ventures (Certificate), École Polytechnique Fédérale de Lausanne (EPFL) (2023)
  • Certified Public Relations Professional, Swiss School of Business and Management (SSBM) (2024)
  • Certified Digital Designer, American Design Drafting Association (ADDA) (candidate 2025)
  • Advanced Certificate in the Principles of Orthopaedics, Orthopaedic Academy (candidate 2026)
  • Certified Luxury Real Estate Professional and U.S. Real Estate Broker (licensed since 2007 with 1,000+ qualifying hours of education)
  • Bachelor of Science (B.S.) - Double Major: Marketing and Management, George Mason University

Ready to take your business to the next level?

Contact us today to see how LaunchEdge can transform your business with the power of AI and the latest digital marketing tech.