Welcome to LaunchEdge
LaunchEdge was founded in 2003 as a boutique consultancy firm focused on solving complex business and marketing challenges. Founder Elizabeth Cummins brings three decades of marketing, communications operations, e-commerce and learning & development expertise from industry and consulting experience at The U.S. White House, Dell Inc., Google, Microsoft, Johnson & Johnson and many other large global brands, as well as smaller organizations and non-profits.
Since 2003, she and her team have helped many brands bring ideas and results to life. With a Master of Business Administration (M.B.A.) from The Harvard Business School, a certificate in Applied Generative AI for Digital Transformation from MIT, a certificate in Digital Marketing: Social Media, Engagement and Analytics from Columbia Business School, and 30+ consulting projects under her belt, you can confidently ask her to put her capabilities to work for you across a variety of both strategic and tactical digital projects.
Strategy, AI and Marketing Services
Generative AI Opportunity Assessments
Assess opportunities for growth with AI. Craft a roadmap for brand success, aligning vision with go-to-market tactics to achieve financial targets.
Omnichannel Market Planning & Analytics
Engage targeted audiences on key platforms, using Generative AI, powerful bespoke content and proven strategies to drive sales and bolster loyalty.
High-Impact Content Design and Development
Build data-driven campaigns and content to reach target audiences with high-impact messaging at the right time in the customer journey and sales cycle.
Testimonials
“Elizabeth has played key roles in several organizations that I managed beginning with her first technology marketing role at Dell and culminating with her role managing strategic marketing at Motion Computing [2003-2007]. Elizabeth has a broad set of skills from strategic planning, international marketing, product planning and launch marketing, to digital marketing. She has done an amazing job of building a core set of skills both from practice and through formal education with her Harvard MBA. She excels at managing multiple complex projects simultaneously while delivering quality outcomes. Her passion for her work and her commitment to her projects have been a reason for her success. I've been fortunate to have been a beneficiary of her work product and they have contributed greatly to the production and success of the programs that we worked on together.”
- David Altounian, Vice Provost, Graduate and Professional Studies, Salve Regina University (former tech exec at Dell Inc., Compaq, and Motorola; current partner and mentor at Austin-based Capital Factory)
About LaunchEdge
Founder Elizabeth Cummins brings 3 decades of marketing and communications expertise from The U.S. White House, Dell Inc., Google, Microsoft, J&J and other global brands to LaunchEdge, the boutique strategy and marketing consultancy she founded in 2003 while pursuing her Masters of Business Administration (M.B.A.) at The Harvard Business School. Since then, she’s helped many brands bring novel ideas and results to life.
With certificates in Applied Generative AI for Digital Transformation from the Massachusetts Institute of Technology (MIT), Digital Marketing: Customer Engagement, Social Media, Planning & Analytics from Columbia Business School, and Effective Online Course Design from the University of Oxford, plus 30+ consulting projects under her belt, you can confidently ask her to put her capabilities to work for you across a variety of strategic projects and digital needs.
Whether you need a targeted social media campaign or a total digital reboot, even the best ideas can benefit from targeted insights, in-depth experience, and proven execution skills to propel them over the edge of potential into innovative and measurable results.